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Secondary Analysis of the Family Planning Motivational Campaign Evaluation Data (1987)

The analysis was conducted by considering proven listenership as index of exposure to the campaign’s messages and examining its influences on the variables:


  1. awareness of mass-media messages on family planning, 
  2. perceptions about family planning, (c) knowledge and use of family planning—overall and method-specific, and 
  3. inter-personal communication between spouses and with others.


The study was undertaken under a contract with the PSI/SMP.  


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