Contact Support 01711-278664
Retail Audit and Consumer Intercept Pilot Study (1986)

Retail sales of oral pills and condoms were audited for tracking (1) changes in the size of total markets over time and (2) changes in brand share over time. Consumers were intercepted at the time of buying method(s) for tracking brand switching. This study was undertaken under a contract with the Social Marketing for Change.


Ask For Your Free Call Back