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Marketing Innovations for Health Baseline Survey (MIHBS) -2013-2014

Narrative Description of Project: The objectives of the MIH baseline household survey were to collect quantitative data on family planning/reproductive health, maternal and child health, healthy behaviors and knowledge, TB, and nutrition indicators in MIH project areas located in the 19 priority districts and their respective comparison areas, in the Divisions of Barisal, Chittagong, Dhaka and Sylhet; and to provide data for the refinement of strategies and target populations for MIH Project activities, if appropriate. It was anticipated that the information would be used as a baseline against which to measure changes in key indicators resulting from the MIH’s interventions


The MIH baseline survey was designed to measure key indicators at the household and individual level. The survey population comprised of  ever- married women age 12 – 49 and children under five years of age living in the intervention areas of the 19 priority districts and their respective comparison areas.


Two questionnaires were used in the survey—a household questionnaire and an individual questionnaire. The household questionnaire was administered to the female head of the household, designed to capture physical, demographic, and socio-economic characteristics of the household. The individual questionnaire was administered to ever-married women age 12-49 within each selected household, and covered a set of knowledge, attitude and behavior questions related to family planning/reproductive health, child health and nutrition, healthy practices and knowledge, TB signs and symptoms. 


The MIH baseline survey was implemented collecting data from a representative sample of individuals drawn from 81 intervention upazilas and 30 selected comparison upazilas. The sample was drawn in terms of households in three domains by employing a two stage cluster sampling technique. Domain 1 consisted of   BRAC MIH intervention areas, Domain 2 the rest of MIH intervention areas (Non-BRAC) and Domain 3 the comparison areas. 


Responsibilities for Mitra and Associates:


Mitra has conducted the following activities for the survey:


  • Translation and formatting of the questionnaires;
  • Pretesting and finalizing of the questionnaire; 
  • Obtaining IRB approval; 
  • Providing required ethics/human subject protection training to all survey staff;  
  • Recruitment of field and data processing personnel;
  • Training of field personnel;  
  • Listing of households;
  • Data collection in the field;
  • Quality control of data collection;
  • Monitor data collection; 
  • Submitting clean data sets to MEASURE;
  • Participating in writing of the report;


The survey was awarded by The University of North Carolina at chaple Hill (UNC-CH) and funded by MEASURE Evaluation U.S. Agency for International Development (USAID). 


Duration: July 1, 2013-June 30, 2014. 


Contact reference: Dr. James C. Thomas, Principal Investigator, MEASURE Evaluation, UNC- Chapel Hill/Carolina Population Center, 400 Meadowmont Village Circle, 3rd Floor, Chapel Hill, NC 27517, Email:;, Phone: 919-445-9350, Fax: 919-445-9353, web site:


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