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Development of Data Base on the Interactive Letters for ‘Jotsnar Phul’ TV Drama Serial (2005)

‘Jotsnar Phul’ was a TV drama serial produced under the ‘Promotion of Quality Education for All Children in Bangladesh Implementation Campaign’ directed by the UNICEF-Bangladesh. The survey was undertaken to develop a database on interactive letters of quiz participants of the TV serial ‘Jotsnar Phul’. 


Tasks carried out by Mitra and Associates were:


  • categorizing the quiz participants’ letters according to division, district, and sex
  • editing (right or wrong answer)
  • coding the open-ended responses
  • quality control check
  • developing computer database and program for internal consistency check (ICC)
  • preparing tables


The survey was sponsored and funded by Asiatic Marketing Communications Ltd., Dhaka, Bangladesh.


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